- SAFTE S.r.l.
- Blog
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At EXPOSANITA' International Health Care Exhibition 2026, we at SAFTE did much more than simply participate: we presented a new vision.
Our stand was designed as a space capable of visually translating the evolution of SAFTE and the restyling of ORIONE, marking a clear transition: from the traditional aesthetics of orthopedic devices to a broader concept of daily wellbeing.
SAFTE presented itself as a guarantor of solidity and expertise, while ORIONE found an immersive, contemporary, and dynamic space, designed to appeal to an increasingly broad audience. This balance was carefully crafted to meet the B2B2C challenge: engaging with professionals while maintaining a language close to the end user.
It wasn't just about design, but a truly strategic choice:
✔ to showcase the product through clear and intuitive display
✔ to talk about movement and quality of life through images and visuals
✔ to make ergonomics and functionality immediately understandable
The result is a space that doesn't simply display products, but contextualizes them, making them part of an experience.
A new standard for SAFTE, where marketing, design, and brand identity converge in a single narrative.
Special thanks to Ester Baima of CHIAROFORTE for overseeing the rebranding of SAFTE and ORIONE and for designing and implementing the stand, perfectly interpreting our vision and transforming it into a concrete and distinctive space.
By clicking on CHIAROFORTE you can find further details on the project's development.
#Safte #Orione #Exposanità #Healthcare #StrategicDesign #BrandIdentity #Innovation #Wellbeing